Staying ahead of the competition has always been at the core of Hong Kong-based BK Jewellery’s operations. According to company CEO Rocky Wong, the jewellery manufacturer places a premium on constant innovation and top-quality customer service to maintain its strong position in the global jewellery industry. In this interview, Wong shares his vision and long-term plans for BK Jewellery.
Backed by almost three decades of experience in the jewellery manufacturing sector, BK Jewellery mainly produces bridal jewellery in 18-karat gold adorned with diamonds and coloured gemstones such as sapphires, rubies and emeralds. Its major markets are the US, Canada, Australia, China, Hong Kong, the Middle East and Europe.
The company, which operates a manufacturing facility in China with around 150 employees, produces around 6,000 pieces of jewellery a month, said Wong.
“We used to have a monthly production of about 15,000 pieces but we are now manufacturing bigger items; and by bigger, I mean in terms of value. Our wholesale prices have gone up to US$500 to US$2,000, from US$200 to US$500 in the past,” the company official noted.
Wong revealed that he gives more weight to developing one-of-a-kind design techniques to excel in the business, adding that “character” differentiates one company from another.
“Customers are saying that most companies sell the same products during trade shows. So since everyone is producing the same thing, buyers will ask, ‘why would I choose your company?’ The competition then becomes price-driven, which is not healthy for the industry,” he stated. “Every company should have a unique character or special merchandise that will set it apart from the competition.”
The full story appears in JNA's May issue. To subscribe, click here.