Alrosa sold 102 rough diamonds at its first round of digital tender, which the company attributed to continued demand in the market despite the pandemic.
The sale, which took place between May 15 and May 29, saw its long-term clients purchase rough in batches ranging from 5 carats to 10 carats.
“The results of the digital tender’s first round show that demand for rough diamonds persists in the market, and our clients are ready to buy diamonds through the online channel,” commented Evgeny Agureev, deputy CEO of Alrosa.
Citing market constraints, the miner allowed its clients to purchase goods per piece, giving them an opportunity to replenish their stocks selectively. At the sale, buyers view the diamonds digitally before selecting and making a purchase.
Alrosa’s second round of digital tender, which started on June 3, is open to long-term clients and the company’s other customers. The miner is offering over 700 rough diamonds in batches of 5 carats to 10 carats.