Jewellery designer Florence Tsai combines her love of dancing with inherent wit and creativity to come up with exceptional jewellery pieces.
Dance is the hidden language of the soul and the body, according to Florence Tsai. She founded her brand, Florence T, to bring together dancing and jewellery design as powerful creative expressions.
What’s the story behind Florence T?
Florence Tsai: I established this brand after sustaining a longstanding love affair with jewellery and discovering that there are few options for affordable and good-quality jewellery in Hong Kong. I also wanted to educate consumers on the beauty of natural stones. When people think of jewellery, the first thing that comes to their minds is diamond or jade. I hope I can raise awareness on the beauty of lesser-known coloured gemstones. I also hope to bring something young, new and refreshing to the market.
What inspired you to meld the concept of modern dance into jewellery?
Tsai: Dance is one of the greatest loves of my life and it felt natural for me to incorporate it into my brand. Dance allows people to express themselves in a personal way and is one of the most beautiful forms of art, same as jewellery. I was initially approached by Siobhan Dumigan, a friend whom I danced with when I was a young girl to collaborate and it made perfect sense to put these two art forms together. Jewellery is always most beautiful in motion so what better way to showcase it than through dance?
What does jewellery mean to you?
Tsai: Jewellery is a direct reflection of your personality and your story. It is a part of who you are. It is a way to beautify, accessorise and enhance. It is also a way for you to express yourself – if you want to portray yourself as more feminine and elegant, jewellery can help you do that. Or if you want to be seen as more rock 'n roll and edgy, jewellery can also help you achieve that. For me, jewellery, like fashion, is a statement.
Please describe to us your new collection.
Tsai: My new collections are more playful, diverse and infused with more love and passion. We’ve launched three more collections – Affecto, Sole, and Stella and Luna – and have updated our signature collections – Lacrima, Trevi and Minicross. This time, we used more variety of coloured crystals in different shapes and introduced designs using mother-of-pearl and lapis lazuli in 18-karat gold. Affecto features heart-shaped crystals, perfect for expressing love, while Sole, and Stella and Luna use lapis lazuli and mother-of-pearl in the shape of the moon and sun. I have also designed some chokers, which are more casual, fun and fashionable.