Star quality: The sparkle of celebrity marketing
A surefire way to tap into a wide range of clientele – be it in the jewellery industry or any other luxury sector – is having a trusted, well-loved and admired celebrity to help market the product. JNA sits down with two celebrity marketing experts who talk about the value and effectiveness of such a marketing tactic.
Dreams are often construed as a glimpse into a parallel universe where the strange and the beautiful merge, giving birth to ethereal concepts and images. This issue shines the spotlight on fine jewellery pieces in solid colours and elegant designs that impeccably mimic a dreamlike scenario.
Published on a bi-monthly basis, JNA is a bilingual (English and Simplified Chinese) professional B2B magazine dedicated to delivering up-to-date market information on the jewellery industry around the world. With indepth reports about the jewellery industry, JNA provides true value that fosters synergies and yields business opportunities within the jewellery industry. Its features on design and its stylish showcases provide a glimpse of upcoming trends influencing the jewellery landscape.