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JNA Awards 2018 recognises industry leaders

7 September 2018

Prida Tiasuwan of PRANDA

Retail store of China Precious Gold Holdings Ltd

SYNTHdetect machine with a monitor developed by IIDGR (UK) Ltd

A tray from the Opal Master Reference Set produced by Cody Opal Australia Pty Ltd

At PANDORA Production Co Ltd’s innovation centre


The JNA Awards, one of the most prestigious awards programmes that pushes for industry advancement through the promotion of best business practices, leadership excellence and innovation, will name this year’s winners during a highly anticipated awarding ceremony in September.

Organised by UBM Asia, the JNA Awards has established itself as an inspiring platform where business leaders and industry influencers can exchange ideas and share stories of success. The Award Recipients and Honourees will be feted at a gala celebration scheduled for September 16 at the InterContinental Hong Kong.

Prida Tiasuwan, chairman of Pranda Jewelry Public Co Ltd – PRANDA Group and one of the pillars of Thailand’s jewellery sector, will receive one of the highest honours in the international jewellery and gemstone industry this year – the Lifetime Achievement Award.

Prida, known as one of Thailand’s visionary business leaders, is credited for transforming PRANDA Group into one of the world’s top jewellery manufacturers and exporters, and the Southeast Asian country’s flagship jewellery brand. Under Prida’s leadership, PRANDA mastered the mass production of fine-quality jewellery, a feat that used to be the exclusive domain of highly skilled goldsmiths. This high-profile industry pioneer also champions Thailand-made jewellery globally, encouraging other home-grown manufacturers to explore and capture international markets.

Letitia Chow, chairperson of the JNA Awards, founder of JNA, and director of Business Development – Jewellery Group at UBM Asia, said, “Prida Tiasuwan has revolutionised the fine jewellery industry in Thailand. His bold vision and innovative ideas have not only brought success to his organisation; they have also benefited the industry as a whole. He led by example – boosting competitiveness by improving efficiency and precision-manufacturing across different operating points. His lifelong love of jewellery – most especially the beauty, joy and emotions that they represent – is the reason why he remains deeply involved in the product development process. Prida is also known for nurturing new generations of artists who are preserving Thailand’s time-honoured jewellery-making traditions.”

Prida has devoted himself to the industry for more than four decades. He currently serves as vice president of the Thai Gem and Jewelry Traders Association, director of the Subcommittee on Marketing at The Gem & Jewelry Institute of Thailand, and director of The World Jewellery Confederation or CIBJO. He is also a member (5th Class) of The Most Noble Order of The Crown of Thailand for his outstanding service to the Kingdom of Thailand. Apart from his impressive achievements within the industry, Prida had also taken important roles in other areas. He was, among others, the chairperson of the Sub-Committee of Law Reform on Fair Trade and Consumer Protection of Thailand, director of Thailand-US Business Council, commissioner of the Legal Reform Commission of Thailand, and director of the Committee of Thailand Reform Assembly.

“I am truly honoured and grateful to receive this international accolade from the JNA Awards. This industry has given me so much happiness in my life. I and the top leaders around me have trained and developed thousands of people into becoming fine craftsmen, and I am extremely delighted to say that they are proud to create beautiful and exquisite jewellery pieces. I feel that God has given us the duty to fulfil the needs of those who wish to celebrate meaningful occasions by offering special and unique jewellery to their loved ones. We have accomplished this task – and more – since we ensure that all our products are and will be produced in a socially responsible way,” Prida shared.

World-class innovators

JNA Awards also received a record number of entries for the Industry Innovation of the Year category, proving yet again the importance of ground-breaking work and creativity in the jewellery sector.

Competition was keener than ever in this category. Out of the 34 outstanding entrants, nine successfully made it to the Honourees list, namely, China Precious Gold Holdings Ltd, Cody Opal Australia Pty Ltd, DRC Techno, IIDGR (UK) Ltd, ISMOND Jewelry Technology Co Ltd, PANDORA Production Co Ltd, Shenzhen HengFuYingJia Gold Co Ltd, Shenzhen Lingchengben Technology Corp Ltd, and Shenzhen Mover Jewellery Co Ltd.

Chow said, “The importance of innovation is vital for businesses to remain competitive and be the winning team in this ever-changing world. Innovation does not only apply to technology, but in every aspect of an operation, from business models, gemmological research, production and marketing initiatives to management processes, which have all been well-demonstrated by the Honourees. These companies are not satisfied with the status quo and have sought creative ways to respond and foresee the needs and challenges of the industry.”

The 2018 independent judging panel consists of industry experts, namely, Albert Cheng, advisor to the World Gold Council and former managing director, Far East; James Courage, former CEO of Platinum Guild International and former chairman of the Responsible Jewellery Council; Lin Qiang, president and managing director of the Shanghai Diamond Exchange; Mark Lee, research director of Asia Pacific Institute for Strategy; Nirupa Bhatt, managing director of the Gemological Institute of America in India and the Middle East; and Yasukazu Suwa, chairman of Suwa & Son, Inc.

JNA Awards 2018 is supported by Headline Partners Chow Tai Fook, the Shanghai Diamond Exchange, and the Bahrain Institute for Pearls and Gemstones (DANAT) together with Honoured Partners KGK Group, Guangdong Gems & Jade Exchange, and Guangdong Land Holdings Ltd.

Here is a full list of the individuals and companies that have been shortlisted as Honourees for JNA Awards 2018:

JNA Awards 2018 Honourees

Brand of the Year – Retail

Jewelmer (Karamar Corporation)

Luk Fook Holdings (International) Ltd

Phu Nhuan Jewelry Joint Stock Co

Shenzhen Darry Jewelry Co Ltd

Shenzhen Perfect Love Diamond Co Ltd

Shenzhen Sunfeel Jewelry Co Ltd

eSupplier of the Year

Kiran Gems Pvt Ltd

Zbird/Shanghai Wisdom Jewelry Trading Co Ltd

Zhuge-to-store, Fubillion

Industry Innovation of the Year

China Precious Gold Holdings Ltd

Cody Opal Australia Pty Ltd



ISMOND Jewelry Technology Co Ltd

PANDORA Production Co Ltd

Shenzhen HengFuYingJia Gold Co Ltd

Shenzhen Lingchengben Technology Corporation Ltd

Shenzhen MOVER Jewellery Co Ltd

Manufacturer of the Year – Cutting & Polishing

Chow Tai Fook Jewellery Group Ltd

KGK Diamonds (HK) Ltd

Manufacturer of the Year – Jewellery

Kuwayama Corporation

MKS Jewelry International Co Ltd

Shenzhen Kingli Jewellery Co Ltd

Outstanding Enterprise of the Year – ASEAN, Japan & Korea

Crossfor Co Ltd


Poh Kong Jewellers

Outstanding Enterprise of the Year – Greater China

Luk Fook Holdings (International) Ltd

Shenzhen MingFeng Jewellery Co Ltd

Shenzhen Sunfeel Jewelry Co Ltd

Outstanding Enterprise of the Year – India

H.K. Jewels Pvt Ltd

KGK Diajewels Pvt Ltd

RMC Gems India Ltd

Retailer of the Year (500 outlets and below)

Phu Nhuan Jewelry Joint Stock Co

Poh Kong Jewellers

PT Central Mega Kencana

Shenzhen Darry Jewelry Co Ltd

Retailer of the Year (501 outlets and above)


Mokingran Jewelry Group Co Ltd

Shenzhen Ideal Jewellery Co Ltd

Sustainability Initiative of the Year

Jewelmer (Karamar Corporation)

KGK Diamonds (HK) Ltd

Young Entrepreneur of the Year  (Age 40 and below)

Xu Xiao, Zbird/Shanghai Wisdom Jewelry Trading Co Ltd

Yang Lian Guang, Beijing Ying Yan Network Technology Co Ltd

Zulu Ghevriya, Prism Group