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Features

  • Offline success in an online world

    While online retail has gained traction in recent years, jewellery stores are still very much in the game. Enhanced customer service and personalised shopping experiences are but some of the measures that will enable brick-and-mortar jewellers to survive and thrive in an era of increasing online retail.

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  • Platinum Guild International joins celebrity to launch brand commercial in China

    Platinum Guild International (PGI®), together with its brand ambassador Yang Yang, launched the advertising film, The Legend of Platinum Dandelion, depicting the beauty of true love with pure and graceful images. In the film, Yang Yang plays the role of an innocent, brave, persevering and enthusiastic gardener who lived on the dandelion planet waiting for his true love. The film presents the platinum dandelion fairy tale in the most enchanting and beautiful manner while interpreting the eternal charm of pure platinum.

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  • Traceable gems: The future of the trade

    Transparency has become a byword in the gemstone sector, with industry groups and other stakeholders staunchly supporting gem education and investments in traceability programmes. At the centre of this progressive movement is technology – a crucial agent of change amid a highly fragmented and complex world of gems.

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  • Enchanted by EMERALDS

    Emeralds continue to command attention in the international coloured gemstone industry, thanks to their immense value and historic charm. Modern buyers, meanwhile, are now more receptive to other sources of emeralds as quality becomes a key buying factor along with provenance.

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  • Challenges and Identity: Synthetic vs natural diamonds

    The battle lines are drawn between synthetic and natural diamonds, with neither conceding much as new developments and regulations in the trade win each side small victories instead of definitive gains. The rivalry plays out in product, price and positioning, with synthetic and mined players out to challenge the status quo.

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  • SOPHISTICATED SAPPHIRES

    Sapphires continue to captivate the market with their alluring depths of colour and suitability for jewellery and personal collections. Demand remains robust for the gem, with good-quality sapphires of smaller sizes moving particularly well in the market.

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  • RESPLENDENT RUBIES

    The ruby’s formidable status in the realm of gemstones remains unchallenged to this day. Unrivalled in colour, fluorescence and stability, the ruby has proven itself worthy of the title the ‘King of Gemstones’ or ‘Ratnaraj’ in ancient Sanskrit.

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  • BELMONT: 40 years of emerald excellence

    Brazilian emeralds have risen to become one of the most coveted gems in the world, rivalling their counterparts in colour, size, lustre and overall allure.

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  • Ruans: Building a pearl brand

    A leading player in China’s pearl sector, Ruans Pearl (Holding) Co Ltd has been in the business for more than three decades. Creating a successful pearl brand however is only part of the company’s ambition – more importantly, it aims to change the market’s perception of pearls.

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  • Chia Ta’s bejewelled treasures

    To Yu Chung-ta, founder and president of Chia Ta Jewellery Co Ltd, hunting for precious and rare gemstones from around the world is more than just business – it’s a passion. Inside Yu’s treasure trove are exquisite pieces with breathtaking craftsmanship, masterpieces to delight collectors and connoisseurs.

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  • Emerging market set for further growth

    China, the world’s biggest market for platinum jewellery, also leads global growth in demand for gold, diamond and coloured gemstone jewellery. According to a market study by the National Gemstone Testing Centre (NGTC), China’s demand for diamond jewellery is estimated at 62 billion yuan (about US$9.7 billion), with a projected annual growth rate of 5 to 10 percent over the next five years. Despite the economic downturn in recent years, China remains one of the world’s most lucrative jewellery markets, supported by a growing middle class and higher-income groups. The rise of millennials also provides new opportunities for investors from all regions.

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  • Maximising online presence for jewellery businesses

    Against a highly modernised backdrop, majority of today’s jewellery retailers have yet to transition to a more active digital presence by having dynamic websites and fast, reliable e-commerce capabilities.

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  • Csarite®: Beloved gem from Anatolia

    Mined from a single source more than 3,000 feet high in the Anatolian mountains of Turkey, the gem Csarite® has captivated millions since its discovery. Valued for its rarity and unique appeal, this gem is expected to command attention at the September Hong Kong Jewellery & Gem Fair.

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  • PNJ leads innovations in Asia’s jewellery sector

    Phu Nhuan Jewelry Joint Stock Co (PNJ) is celebrating three decades of unprecedented success, further cementing its reputation as one of Asia’s most influential jewellery manufacturers.

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  • Jewellery trade in the digital era

    Despite a strong foundation, the jewellery industry is not entirely immune to challenges brought about by today’s digital age. Kevin Metz, chief marketing officer of world-renowned jewellery manufacturer Stuller, shared with JNA his insights into jewellery industry trends and changes in consumer behaviour in the digital era.

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  • Belpearl expects solid demand for pearls

    Belpearl Auction is anticipating strong buyer response at its auction in Hong Kong.

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JNA Oct 2018

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