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The latest gemmological findings by industry leaders and researchers are taking centre stage at the 2018 Gemological Institute of America (GIA) symposium, scheduled for October 7 to 9 in Carlsbad, California.
The Platinum Guild International (PGI®) successfully launched its “Dandelion Collection” campaign in December 2017. The dandelion-themed design competition was aimed at promoting platinum as the symbol of eternal love.
Technological advancements are changing the way today’s retailers do business. In the jewellery sector, retailers are doubling efforts to give their clients not only top-quality products but also the best shopping experience through modern marketing and business strategies.
While the precious metal triumvirate of platinum, gold and silver has long ruled the fine jewellery scene, titanium is coming into its own as a fresh and contemporary alternative. Jewellery brands and designers are increasingly recognising the metal’s suitability for artistic pieces given its lighter weight and high durability.
Millennials and their predisposition to redefine social conventions are changing the way companies market bridal jewellery. Placing greater importance on experience and personal preference, this generation of tech-savvy, highly expressive individuals buy what they want, the way they want it – engagement rings included.
By creating tamper-proof, permanent digital records for diamonds, blockchain technology could potentially transform the diamond industry by creating new efficiencies in the value chain and addressing consumer concerns over transparency, responsible sourcing and trust.
Information is now readily accessible, a far cry from centuries or even just decades ago when the Internet and mobile phones were beyond imagination. Consumers nowadays can get almost all the information they want in a split second – well, depending on the speed of the Wifi they’re on – but still, nothing is more than a click away.
French jewellery designer Isabelle Langlois is a paragon of creative freedom. An artist at heart and a perfectionist by profession, she designs jewellery pieces for strong-willed women. Using her innate talents, Langlois recreates a universe of colours and sublime fascination.
One of the surefire ways of tapping into a wide range of clientele – be it in the jewellery industry or any other luxury sector – is having a trusted, well-loved and admired celebrity to help market the product. JNA sits down with two celebrity marketing experts who talk about the value and effectiveness of such a marketing tactic.
Thailand-based Formica (Th) Co Ltd takes its synthetic gemstone expertise to the next level by rebranding its signature product as Siamite, a composite material combining glass with nanocrystals to achieve a resplendent colour and brightness vastly similar to gemstones.
Paul Wild OHG of Germany celebrated its 90th founding anniversary in 2017. Armed with decades of expertise and business acumen, the coloured gemstone specialist is locking its sights on continued product innovation while sustaining its manufacturing strength in the global gemstone scene.
An underrated gemstone for many years, spinel is gradually but surely securing an important spot in the gemstone and jewellery universe, thanks to growing market interest. Citing the stone’s scintillating colours, hardness and competitive price, gemstone dealers are maintaining a positive outlook for spinel moving forward.