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Japanese jewellers highlight expertise

22 June 2018


Japan’s prolific diamond, coloured gemstone and pearl jewellers as well as loose stone traders are displaying their latest collections at the June Hong Kong Jewellery & Gem Fair.

Banking on their active participation in the June Fair, these companies are also drumming up support for the Japan Jewellery Fair (JJF), touted as Japan’s key sourcing event ahead of the holiday season.

Christopher Eve, managing director of UBM Japan Co Ltd, said, “I sincerely hope that by visiting the Japan Pavilion and meeting with our exhibitors that your interest will be stimulated to explore the rich world of Japanese-made jewellery at the JJF.”

Organised by UBM Japan and the Japan Jewellery Association, this year’s edition of the JJF is scheduled for August 28 to 30 in Tokyo, Japan. It takes place weeks before the September Hong Kong Jewellery & Gem Fair, making the JJF an ideal avenue to explore new collections ahead of the September show.

“The special appeal of Japanese jewellery hinges upon three strengths: Design, backed by the country’s reputation as a trendsetter in fashion and design; technique, founded on Japan’s long history of jewellery making and the use of unique materials such as Akoya pearls; and quality assurance, with each and every piece scrutinised for exquisite quality by the nation’s highly experienced manufacturers and traders,” continued Eve.

A slew of events such as jewellery fashion shows; educational and technical seminars; and the announcement of the winners of the Japan Jewellery Awards, will also be held on the sidelines of the JJF.