FerrariFirenze of Italy is placing its ultra-modern fine jewellery collections in the limelight at this year’s June Hong Kong Jewellery & Gem Fair. The company is aiming to catch the fancy of Asian buyers, particularly those from Singapore, Thailand and China.
According to Giulia Lina Callegari, marketing director of FerrariFirenze, the company is promoting its latest collections – Lucky Me and Twist Twist. Both lines feature “very special craftsmanship,” she noted.
For instance, a Twist Twist ring sits between two fingers and is held by a hidden titanium spring in the base. A Lucky Me ring, meanwhile, doubles as a pendant while a 3-in-1 pair of earrings can be worn in three different ways. All the jewellery pieces are made in Florence, Italy.
FerrariFirenze’s products sell for US$2,000 and up at retail.
“We expect to meet new buyers from Asia. We also want to build relationships with existing and potential clients. Being consistently present at international trade shows gives us credibility and sends a message of reliability and authentic interest in the market,” noted Callegari.