Su-Raj Inter Gold wants to catch the fancy of professional buyers with stylish and competitively priced jewellery pieces.
According to Rajan Khimavat, president of Su-Raj, buyers are constantly on the lookout for fashionable, price-point products. With this in mind, the company developed seven new collections that cater to this emerging market preference.
Buyers may choose from a wide variety of diamond rings, earrings and necklaces in contemporary designs from the Capers, Carnival Hoops, Emojis, Pinna Sways, Plum Sets, Ruffle Ring and XO Collections.
Ruffle Ring draws attention to the pieces’ frilly and flouncy designs. These edgier and fashion-forward rings are a statement in itself, giving the wearer an added boost of confidence.
Pinna Sways meanwhile features glittering hoops juxtaposed with diamond-encrusted feathers. The company described the pieces as “sleek and streamlined,” lending classic silhouettes a more contemporary twist.
“With a name that’s synonymous with quality, trust and recognition, Su-Raj Inter Gold has taken a fresh approach to jewellery design and production. With more than 25 years of experience in the diamond jewellery industry, the brand strives to create a balance between the old and the new,” noted Khimavat.
Su-Raj recently received ISO certification 9001:2015 and has become a member of the Responsible Jewellery Council.
“We've had a great start to the year and buyers have reacted positively to our new designs. This motivated us to introduce more new concepts. We are upbeat about prospects at this year's show,” the company official said.
"With a name that's synonymous with quality, trust and recognition, Su-Raj Inter Gold has taken a fresh approach to jewellery design and production."