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JJF promotes strategic links between Japan, HK shows

21 June 2019

The Japan Jewellery Fair (JJF) is highlighting a coordinated campaign between Japan and Hong Kong to help exhibitors maximise business opportunities at the June and September Fairs, and the JJF.

Buyers at a previous edition of JJF

Fashion show at JJF 2018


According to JJF, exhibitors who strategically link their participation in the Japan show with the June and September Hong Kong Jewellery & Gem Fairs “always report strong results.”

JJF, organised by the Japan Jewellery Association and Infoma Markets (UBM Japan), is offering a special programme, aptly dubbed the 689 (Jun-Aug-Sep) campaign, which brings to light the synergy among the three international trade shows scheduled for June and September in Hong Kong, and August in Japan.

The campaign involves three steps beginning with June Fair exhibitors promoting products they plan to showcase at JJF; introducing the full line of products to buyers who visit JJF after liaising with them in Hong Kong; and reconnecting with these buyers at the September Fair to deliver orders and hopefully engage in more business.

To further entice buyers to visit JJF, a comprehensive brochure highlighting products of JJF exhibitors will be distributed at the June Fair. Buyers at the June Fair also have an opportunity to win free flights and accommodation for their visit to JJF.

The 2018 edition of the JJF featured 446 exhibitors from 12 countries and attracted 14,293 professional buyers. The fair marks its 26th edition this year.

A B2B show, JJF offers buyers an effective business platform, complete with events and other activities. JJF 2019 is scheduled for August 28 to 30 at the Tokyo Big Sight Exhibition Centre.