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Forevermark debuts Black Label Collection

29 January 2019

Rings featuring Black Label diamonds


Diamond jeweller Forevermark and retail giant Chow Tai Fook Jewellery Group Ltd recently launched the Black Label Collection in China and Hong Kong.

According to Forevermark, the Black Label diamonds are a collection of “patented super ideal fancy shape and round diamonds that exhibit exceptional sparkle and scintillation.” The collection represents the most exclusive product offering at Forevermark and is showcased in only the top tier of Forevermark retailers, the company said. 

Using state-of-the-art technology to maximise the brilliance of a diamond, the Black Label Collection features diamonds that have been individually selected, responsibly sourced and meet stringent standards of beauty.

To celebrate this launch, Chow Tai Fook has combined the design of the Swan Bridal Collection with the “beauty and precision” of Forevermark’s Black Label diamonds, according to Forevermark.

Available in four cuts – oval, square, cushion and heart-shaped – the diamonds in the Swan Bridal line are mounted in a pendant and a ring.