Changing the diamond narrative
The Diamond Producers Association (DPA) is out to update the reality of diamonds in the minds of consumers. Through its ‘Real is Rare. Real is a Diamond.’ communications platform, it is redefining the emotional value of diamonds among millennials, turning these into a meaningful symbol for authentic and genuine relationships. In this article, DPA’s CEO Jean-Marc Lieberherr talks about the association’s latest initiatives and priorities.
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