The Covid-19 pandemic has reshaped the jewellery retail business, with prolonged shop closures and shifting consumer preferences prompting retailers to seek fresh approaches to customer engagement.
Social-distancing measures due to virus-containment efforts have accelerated the adoption of new sales and marketing channels, particularly digital and omnichannel initiatives.
In this webinar organised by JNA and the JNA Awards programme, leading jewellery retailers discuss practical, effective and innovative strategies to maintain growth in a coronavirus-afflicted world and beyond.
Speakers will share their insights on:
• The post-Covid-19 consumer
• Trend towards digitalisation, social media and retail technology
• Omnichannel solutions to tap today’s consumers
• Road ahead for brick-and-mortar stores